The adult diapers market is majorly driven by the growing geriatric population, increasing urbanization, product affordability and rising awareness towards a hygienic and worry-free living style. In addition, evolving healthcare system and rising investment in the sector is also expected to fuel market demand for adult diapers over the coming years. The elderly population is more prone to the illness that induces a condition of incontinence. However, the growing issue of unemployment along with a higher cost of living are some of the major issues, which make an adult diaper a luxury product catering to the urban population only. This, in turn, may hinder the market growth of adult diapers in the near future.
In the report “Global Adult Diapers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast” added by DecisionDatabases.com the market overview, market size, growth trends and future prospects are elaborately covered. The report incorporates the adult diapers market analysis on the basis of product type and application. The report offers details about the drivers, restraints and growing opportunities in the industry.
An increasing number of social awareness campaigns and availability of a wide range of unisex-designed diapers are anticipated to open new growth avenues for adult diapers over the coming years. An overhaul of promotional campaigns is expected to fuel market demand in the near future owing to surging popularity among the younger population for the specific need.
The global adult diapers market has been segmented based on product types into disposable and reusable adult diapers. Disposable diapers are a major segment and is projected to continue its dominance over the forecast period owing to a growing demand for biodegradable disposable diapers. Furthermore, the adult diapers market has been segmented based on applications into pants-type diapers, pad-type diapers and flat-type diapers.
Geographically, the global adult diapers market has been segmented into five major regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa (MEA). North America is one of the leading markets for adult diapers, and is expected to grow at a significant rate over the forecast period on account of rising geriatric population base along with the increasing incidences of urinary bladder issue in the region. According to the survey, one in three Americans suffer from bladder problems due to diabetes, obesity, pregnancy and other health issues.
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The key players include Covidien, DSG International, Daio Paper, First Quality Enterprises, Inc., Fu Burg Industrial, Hengan Group, Kao Corp., Kimberly Clark, Medline Industries, Nippon Paper Industries, Ontex International, P&G, SvenskaCellulosaAktiebolaget, Tranquility, and Unicharm. Major industry players are introducing various commercials to lure new consumers and to change the consumer mentality towards using diapers as an embarrassing experience. Industry players are carrying out marketing campaigns to make consumers more confident of using diapers.
In August 2014, Procter & Gamble entered into adult diapers category to expand its product portfolio.
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