Futuristic Business Opportunities in Smart TV Market

A smart TV, also known as hybrid or connected TV is a technological convergence among television &computers and consists of a television set with integrated internet features.  Besides the conventional functions of broadcasting media, a smart TV can also offer an online interactive session, internet TV, home networking channels and on-demand streaming media entertainment access. Potential growth for consumer’s preference for smart TV, rising investments for the technological advancement by leading manufacturers and entrance of major players are key growth factors, which are expected to foster demand for smart TVmarket. Additionally, growing volume of internet user across the globe will further aid in market penetration of smart TV in the near future.

Over the past few years, consumer’s preference has evolved regarding increasing preference for built-in smart functions as an essential feature for any device is also projected to boost the growth of the market. Rising demand for HDR and 4K resolution features for both content and hardware access will accelerate the smart TV market globally. On the other hand, insufficient knowledge of smart TV and uncertainty in the buying behavior between PCs and TVs are expected to hinder market growth for smart TV over the coming years.

In the report, “Global Smart TV Market Research Report - Industry Analysis, Size, Share, Growth, Trends And Forecast” added by DecisionDatabases.com the market overview, market size, growth trends and future prospects are elaborately covered. The report incorporates the smart TV market analysis on the basis of accessories, applications, and technology. The report offers details about the drivers, restraints and growing opportunity in the industry.

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The global smart TV market has been segmented based on accessories into keypads, 3D glasses, gaming devices/play stations, Tv camera, and wireless LAN adaptor. The smart TV market has been further segmented based on applications into home entertainment, office purpose, and educational purpose. Furthermore, the smart TV market has been segmented based on technology into an operating system and interface design.

Asia pacific is a fastest growing market for smart TV and is estimated to witness a significant growth over the forecast period owing to the growing electronic industry, burgeoning population and high disposable income in the region. In addition, the entrance of major players, growing demand for online content media services among consumers and increasing investment to expand the vehicle market, especially in the China and India will further foster the market demand for smart TV among Asian populations. North America is a leading market for smart TV and is expected to witness a surging demand in the near future on account of rapid technological advancement and increasing adoption for techno-friendly features such as Netfix & other services in the region.

The major industry players includedin the report are Apple Inc., Advanced Micro Devices, Inc. (AMD), Boxee, Cable Labs, Google Haier Group, Intel Corporation, LG Electronics Inc., Logitech International S.A., Microsoft Corporation, Nyxio Technologies Corp, Onida (Mirc Electronics Ltd), Panasonic Corporation, Koninklijke Philips N.V., Samsung, Sharp Corporation, Sony Corporation, TELE System Electronic S.r.l., Toshiba Corporation, Videocon Industries Limited, Yahoo Inc.

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In May 2016, Vu, an Indian TV manufacturer has introduced an advance range of smart TVs at affordable prices and the range is going to be available to buy on Flipkart, an Indian e-commerce platform soon.

In July 2016, LeEco, a Chinese technology giant is expected to enter the Indian TV market by launching its smart TVs first time in India on August 4.


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