Flavoured Powder Drinks Market: Latest Innovations, Trend, Growth, Forecast, Drivers & Restraints

The latest report on “Global Flavoured Powder Drinks Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast” added by DecisionDatabases.com provides a complete market outlook to those seeking an in-depth market knowledge. The study provides forecast and estimates market in terms of revenue and volume during the forecast period from 2015 to 2022. The report also provides market's mergers/acquisitions, partnerships, collaborations, new product launches, new product developments and other industry developments.

Market Introduction 

Over the past few years, flavored drinks have gained popularity among all age groups of people due to its health benefits along with the enhanced flavor and taste offering. Flavored powder drinks are powdered form of beverage products containing various flavors such as chocolate, fruits, instant mixes and others. These powders are used to manufacture numerous beverages like fruit-based drinks, energy drinks, and flavored beverages. These flavored powders can be mixed with milk or water, and are widely available in large variety in supermarkets and local market.

Market Insights

Health beneficial attributes of these drinks along with high purchasing power of rising population are major driving factors, which are expected to fuel market demand over the coming years. Furthermore, effective product branding and positioning by manufacturers will open new market avenues by attracting the growing population of children & youngsters in the near future. Additionally, low production cost and less shipping expenses are anticipated to boost market demand in the forthcoming years.

Flavoured Powder Drinks Market
Increasing adoption of these drinks amongst professionals, students, kids, and sportsmen will have a positive impact on the market growth during the forecast period. The introduction of Instant powder drink mixes in the product portfolio by major vendors is expected to increase market penetration in the near future. However, rising issues of adulteration in the product quality is a major restraining factor, which may hinder market growth over the coming years.

Market Segmentation

The report on global flavored powder drinks have been segmented based on product into malt-based hot drinks, chocolate- based flavoured powder drinks and non-chocolate-based flavoured powder drinks. Chocolate- based flavored powder drinks is a leading product segment and is projected to witness a double-digit growth over the forecast period owing to its growing adoption among youngsters, kids, and teenagers consumer across the globe.

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Geographical Study

North America is a major market for flavored powder drinks and is anticipated to continue its dominance due to growing number of professionals along with rising preference for convenient drinks with health benefits in the region. Asia Pacific is a fastest growing market and is estimated to grow at the highest CAGR over the forecast period on account of rising population, high purchasing power and changing lifestyle of the consumers in the region.

Key Players

The Key players include Mondelez, Nestle SA, Coca-Cola, Gatorade, VV Group, Bristol-Myers Squibb de Mexico SA de CV, Mars Inc., GlaxoSmithKline Plc, Rasna International, Kanegrade Ltd. and Associated British Foods Plc.

Market News

In Dec 2012, PepsiCo has launched a powered edition of its “Tropicana fruit juice” in India to meet the need gaps for consumers in the country.
In May 2013, Mondelez International, a global snack, and confectionery manufacturer has introduced a powdered beverage “ Tang” in India to reinforce the experience of having a the billion-dollar flavoured powder drinks brand in the company's product portfolio.

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